THE BRIEF
Utopia Streetwear is my first brand. It is a modern streetwear brand in which I used my digital illustrations to produce custom garments. This was a solo project which allowed me to discover and enhance my skills in web design, video editing, manufacturing, and running a business.
THE SCOPE
Creative Direction
Production Cycle
Social Media & Marketing
All photos here are taken by myself and fit the aesthetic of moody and modern, falling into the colour scheme of darker colour with pink and purple highlights.
![UTP Staple tee [Front]](https://cdn.myportfolio.com/1b2c33ce-5331-4dc1-bec7-30253dfad4d2/7868481c-5d5f-443a-876b-4e6ac116d15a_rw_1920.png?h=ed3785e35d5af2c8b40d58db4744bba3)
UTP Staple tee [Front]
![UTP Staple tee [Back]](https://cdn.myportfolio.com/1b2c33ce-5331-4dc1-bec7-30253dfad4d2/70c67117-b4bb-4acf-9cc4-ea9e5e4114cd_rw_1920.png?h=8c78072098b539de74358b75bbaed85a)
UTP Staple tee [Back]
Social Media engagment with cutomers reviews
